The growing popularity of Caffeine-Based Drinks are expected to enable healthy growth of the market during the forecast period, states Fortune Business Insights, in a report, titled “Caffeine-based Drinks Market Size, Share & Industry Analysis, By Type (Caffeinated Soft Drinks, RTD Coffee, Energy Drinks, Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online Retail Stores, Others) and Regional Forecast, 2020-2027.” The growing awareness about the health benefits of caffeine consumption can have an outstanding effect on the market.
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Introduction of NESCAFE Coffee Protein Smoothie by Nestle to Augment Growth:-
The increasing launch of innovative and new caffeinated beverages by major brands can have a tremendous impact on the global market during the forecast period. For instance, in February 2019, Nestle introduced NESCAFE Coffee Protein Smoothie and Cold Whipped Latte, intending to offer a high-quality coffee experience. Nescafe Coffee protein smoothie is a plant-based coffee that is made with 100% Colombian arabica coffee, almond butter, and oats. The product is available in two flavors such as mocha and banana. Furthermore, the popularity of caffeine-based drinks such as caffeinated soft drinks, energy drinks, ready-to-drink coffee, and many others can further incite the expansion of the market. For instance, in June 2019, the Coca-Cola Company expanded its product portfolio with the launch of Ready-to-Drink (RTD) Costa Coffee in three variants such as Caramel Latte, Classic Latte, and Black Americano. The Costa Coffee is chilled, canned coffee brewed with coast coffee beans. Additionally, the growing cognizance about the health benefits of caffeine consumption such as improved digestive system, reduced risk of stroke, improved energy levels can further boost its popularity among health-conscious consumers, thus aiding the market.
However, the unstable price of coffee beans is expected to reduce the production of processed coffee, which, in turn, can hinder the growth of the market. Besides, consumer shift towards healthy drinks such as fruit and vegetable juices can further hamper the sale of caffeinated soft drinks.
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High Demand for Energy Drinks to Aid Growth in North America
North America is expected to hold a considerable share in the global market owing to the increasing popularity of energy drinks among consumers. The hectic lifestyle and health consciousness among Americans can contribute positively to the market in the region. The presence of major companies is expected to further bolster the growth of the market in the region. The market in Asia Pacific is expected to account for the largest share in the global market in the forthcoming years. The rapid urbanization, increasing disposable income, and changing lifestyle can back the development of the market in Asia Pacific. The growing popularity of carbonated soft drinks is likely to aid the expansion of the market in the region. Moreover, the heavy demand for convenient and ready-to-drink beverages can improve the prospects of the market in the region.
- July 2019, PepsiCo has expanded its product portfolio with the launch of new ready-to-drink Coffee in the U.K. market through a partnership with Italian coffee company Luigi Lavazza.
- January 2019, Nestle announced the inauguration of its new coffee factory for its Bonjoro brand. The new coffee factory has a capacity of 14,000 tons of production and has eight production lines.
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The Report Lists the Prominent Players Operating in the global Caffeine-based Drinks Market:
- Nestle S.A. PepsiCo Inc.
- The Coca-Cola Company
- Red Bull GmbH
- Pepper Snapple Group
- Monster Energy Company
- Rockstar, Inc.
- Taisho Pharmaceuticals Holding Co. Ltd.
- AriZona Beverages Company LLC
- Innovation Ventures, LLC.
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