The growing interest in naturally nutritious ingredients has led to the increased consumption of green foods, including green vegetables such as kale, grasses, and seaweed to name but a few. Alfalfa grass is widely utilized for animal grazing and animal feed. In recent years its popularity for human consumption has increased owing to its nutritional benefits.
In recent years, plant-based functional food and beverages have gained popularity among consumers across the globe. Alfalfa grass powder is now extensively utilized in plethora of mainstream food and beverages to impart superior functional properties. It also finds extensive application in the pharmaceutical and cosmetic industries. The growing consumer interest in organic products is expected to drive the demand for organic alfalfa grass powder. The increasing innovation and product development activities to fulfill the growing demand for alfalfa powder-based dietary supplements are expected to fuel the market growth in foreseeable years. For example, in June 2019, Gorilla Juice, UK-based vegan superfood protein brand launched a vegan protein powder with added alfalfa for boosting the immune system and aid recovery.
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Top Key Players of Alfalfa Grass Powder Market:-
- NP Nutra,
- Nutrient Innovations, Inc.,
- Go India Organic,
- Brewster Nutrition,
- Now Foods, Amazing Grass,
- Bare Organics,
- Bioriginal Foods & Science Corp,
- Mountain Rose Herbs,
- S & S AgriSource Holding,
- Herbal Hills Pvt. Ltd.
The Global Alfalfa Grass Powder Market Report contains Industry revenue, share, and production of the service providers is also mentioned with accurate data. Moreover, the global market report majorly focuses on the current developments, new possibilities, advancements, as well as dormant traps. Furthermore, the market report offers a complete analysis of the current situation and the advancement possibilities of the market across the globe.
This report analyses substantial key components such as production, capacity, revenue, price, gross margin, sales revenue, sales volume, growth rate, consumption, import, export, technological developments, supply, and future growth strategies.
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The demand for herbal products is increasing among consumers on account of the rising popularity of plant-based nutrition. Alfalfa grass was only utilized for animal feed initially, but in the past few years, it has gained popularity for developing various nutrition products intended for human consumption. Alfalfa is a great restorative tonic that detoxifies and alkalizes the body. It is rich in digestive enzymes and has traditionally been used to aid digestion and build up strength. It is now increasingly being used as an ingredient in supplements and functional food and drinks, often in combination with other natural ingredients with perceived health benefits. The increasing use and rapidly growing market of herbal medicines and other herbal healthcare products, in both developing and developed countries, is driving the global alfalfa grass powder market.
Key COVID-19: Shutdown of Restaurants & Cafes May Hinder Growth
The outbreak of the COVID-19 pandemic worldwide has taken a toll on the Alfalfa Grass Powder Industry. Almost every offline food chain, such as cafeterias and restaurants are shut down completely in various countries. But, online food delivery services are still under operation. In addition to this, companies manufacturing packaged food and beverages are exhibiting a high rate of sales because of their possession of certain beneficial properties. These products have long shelf-lives and hence consumers are stocking up their pantries, fearing the lockdown.
What Does This Report Include?
Our skilled team of analysts has developed a specially curated report to help you in understanding the impact of COVID-19 on this market. The report is developed by conducting in-depth primary and secondary research. It includes analysis of various regions and nations, as well as the current trends that are being followed in these regions. Multiple approaches were taken up by our team to derive the market growth rate and value. Also, it presents enhanced data collected through secondary sources, namely, company websites, journals, business magazines, and press releases. The analysis of each nation is given by studying several macro-economic factors, regional players, consumer behavior, and government policies. Our clients would be able to take positive steps towards regaining business confidence by analyzing the Alfalfa Grass Powder market Share, growth drivers, obstacles, challenges, and opportunities.
Key Industry Developments:-
- In August 2017, Bioriginal’s AlfaPro alfalfa powder earned verification by non-GMO project. It meets the growing consumer demand for non-GMO products.
- In November 2016, ingredient supplier Nature’s Power Nutra launched new ‘trending ingredients’ including organic alfalfa powder to complement its existing line of botanical ingredients and extracts.
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Report Analysis and Objectives:-
- Detailed information about drivers, opportunities, and restraints of the Alfalfa Grass Powder market analysis.
- To analyse the Alfalfa Grass Powder Market concerning growth trends, demand, growth prospects in the entire sector.
- Worldwide Alfalfa Grass Powder Industry manufacturing companies, product sales, market share, size, landscape, SWOT analysis and development plans.
- The report evaluates the market share for each application, segment, region and estimates their growth during the forecast period.
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