Wheat bran is also extensively used for the other applications in the food industry. Utilization of modified wheat bran can add several properties to the final food product and can impart functional properties to it. Milled wheat bran with the reduced particle size can enhance firmness and the mouthfeel of the bakery product. Wheat bran can be used as an additive in beverages to increase the amount of dietary fibre. Beverage enriched with wheat bran increased the satiety and feelings of fullness. The rising awareness of the benefits of prebiotic foods for the improvement of digestive health is fuelling the growth of the wheat bran market.
The increasing demand for healthy breakfast products across the globe is primarily driving the growth of the wheat bran market. The modern day hectic lifestyle and constantly evolving dietary patterns is driving the demand for ready-to-eat and on-the-go healthy meals. Consumers are becoming more aware of the health benefits associated with the consumption of foods with high fibre content. The rising demand for prebiotic foods for to improve digestive health is driving the demand for wheat bran-based breakfast cereals. The emerging trend of consuming organic products is fuelling the demand for organic wheat bran-based products.
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Top Key Players of Wheat Bran Market:-
- GoodMills Innovation GmbH,
- Star of the West Milling Co.,
- Siemer Milling Company,
- ABF Grain Products Ltd.,
- Harinera Vilafranquina,
- Karim Karobar Co. Pvt. Ltd.,
- Wilmar International Ltd.,
- Primus Agro Real India Ltd.,
- Astra Alliance and Hindustan Animal Feeds Pvt. Ltd.
The constant changes in consumer preference with the emergence of healthy food products and exotic flavors are expected to boost the global Wheat Bran Market growth in the coming years. Also, the increasing adoption of food delivery services, namely, Zomato, Swiggy, and Deliveroo across the globe is one of significant trends that would accelerate growth with time. Apart from that, the introduction of convenient packaging, such as bowl-based food items featuring kale and quinoa is anticipated to propel consumers to look for healthy and quick eating options. Therefore, key players are trying to better understand the lifestyle of their larger consumer bases for keeping up with their changing preferences.
COVID-19: Shutdown of Restaurants & Cafes May Hinder Growth
The outbreak of the COVID-19 pandemic worldwide has taken a toll on the Wheat Bran Industry. Almost every offline food chain, such as cafeterias and restaurants are shut down completely in various countries. But, online food delivery services are still under operation. In addition to this, companies manufacturing packaged food and beverages are exhibiting a high rate of sales because of their possession of certain beneficial properties. These products have long shelf-lives and hence consumers are stocking up their pantries, fearing the lockdown.
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What Does This Report Include?
Our skilled team of analysts has developed a specially curated report to help you in understanding the impact of COVID-19 on this market. The report is developed by conducting in-depth primary and secondary research. It includes analysis of various regions and nations, as well as the current trends that are being followed in these regions. Multiple approaches were taken up by our team to derive the market growth rate and value. Also, it presents enhanced data collected through secondary sources, namely, company websites, journals, business magazines, and press releases. The analysis of each nation is given by studying several macro-economic factors, regional players, consumer behavior, and government policies. Our clients would be able to take positive steps towards regaining business confidence by analyzing the Wheat Bran market Share, growth drivers, obstacles, challenges, and opportunities.
By Geography Analysis:-
- North America (U.S., Canada, and Mexico)
- Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)
- Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)
- South America (Brazil, Argentina, and Rest of South America)
- Middle East & Africa (South Africa, UAE, and Rest of ME&A)
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